Background
An experienced creative professional for entertainment, gaming, consumer brands, retailers, and real estate.
Experience
MarketSmith Inc.
12/20 - present Freelance Senior Art Director
Provides creative services including digital advertising, social, OOH, storyboarding and overall creative concepting for clients such as PSEG and GetCoveredNJ. Integral in the RFP process for winning the New Jersey Department of Health’s COVID-19 campaign.
ERA Real Estate (Realogy)
8/18 - present Senior Creative Manager, Brand and Creative
Responsible for bringing the brand vision to life through impactful and engaging creative. Developing a cohesive design structure that is culture-forward and matches the brand personality and experience. Core responsibilities include: creative strategy, collateral development and execution, project management and the ability to communicate well with both internal and external partners.
Toys“R”Us
2/16-5/18 Creative Manager
A creative leader within the in-house Design Studio. A conceptual thinker and brand steward who drives development of fresh and innovative creative solutions that deliver on marketing objectives and KPIs. Manages staff and freelance designers. Provides meaningful, clear art direction and feedback to achieve marketing objectives. Ensures accountability in meeting production milestones adjusts workload and assignments to accommodate changing business needs. Also responsible for most non-promotional material, including creating a 360º campaign to raise $3 Million for St. Jude Children’s Research Hospital.
Midnight Oil Agency
5/09-present Associate Creative Director/ Senior Art Director
An entertainment marketing agency that utilizes a “Think through Build” model. Strategize as well as produce some of the most creative and meaningful design in the industry. Act as a creative, hands-on and passionate leader responsible for handling campaign initiatives from initial client briefing to final production. Clients include Universal, Fox, Dreamworks, Paramount, Sony, Microsoft, Sonos, Activision and Disney. Creative direct and supervise 2 art directors and 3-5 designers.
Areas of Expertise:
• Direct and execute creative development & implementation of print, digital and experiential programs for entertainment, gaming and consumer brand clients
• Hands-on expertise - from creation of keyart to store redesigns
• Retail and shopper experience expert
• Oversee design of campaign eco-systems across multiple touch points
• Serve as strategic partner to clients
• Push creative excellence while mentoring the talent
Cornerstone Display Group
5/06-4/09 Creative Director /Senior Art Director
An entertainment design firm specialising in POP displays with clients such as Fox, Disney, and Universal. Cornerstone focuses in Home Entertainment including POP and in-store promotions. Creative lead of the Disney Direct account, which entailed most in-store needs for Disney.
Moore Design Group
3/02-3/06 Senior Art Director
An entertainment design firm with clients such as Fox, Disney Interactive, Logitech, and Sega. Provide creative for the video game/video game components, and learning software industry. Create advertising, packaging, displays, logo and branding solutions. Art direct and manage concept artists, illustrators, or photographers as needed.