The Elder Scrolls Retail Campaign

Challenged with pitching a turn-key retail campaign in 2 weeks for a perspective new client, Bethesda.

Before any word comes out, these teaser graphics are released

Early online push for presell.

Creating interest in the release date.

Release key art campaign to create renewed interest just prior to launch

Each retailer would receive unique structure, while staying to to the core campaign

Accentuating the fact that you can play as different characters. Came up with "Embrace Your Inner Elf" to accompany their "Go Nord or Go Home" tagline. 

Presell card merchandisers that could be modified to be product holders.

Creating a kiosk that can change activations during pre-launch, launch, and post launch

Can sign up with a clan, or just order the presell for extra DLC

Creating in-store photo-ops

Creating interest at checkout

Best case scenario

Double pallet display with full-size photo op.